A creative brief is a tool for articulating and clarifying thinking around materials development. It provides a framework for summarizing key aspects...
Diffusion of Innovations is a research model that describes how a new idea, product or positive health behavior spreads through a community or social...
This INFO Report from 2008 discusses how Entertainment-Education (E-E) works and its potential effects on knowledge, attitudes and behavior; the best...
This article by Jane Bertrand suggests one approach to understanding the different types of evaluation used in connection BCC programs, especially in...
