Planning and Design

27 Resources

This section provides a range of resources for planning and designing SBCC messages, campaigns and interventions, from message design to pre-testing and concept testing to communication channel selection, as well as using various approaches such as interpersonal communication, entertainment-education or ICT for SBCC.

Resources

SBCC Materials : Guideline for Distribution and Dissemination
BKMI
Successful implementation of health SBCC programs depends on the effective distribution, dissemination and use of print, audio-visual and...
2016EnglishRead More
Direct Links
d_d_guideline_english.pdf (686.4k)
AV Van Show Implementation, Reporting and Monitoring Tools
BKMI
AV Van Shows bring entertaining and educational audio and visual media directly to the people. They can be displayed at convenient times and places,...
2016EnglishRead More
Direct Links
av_van_implementation_and_monitoring_guideline-english.pdf (634.02k)
Leveraging the Power of Knowledge Management to Transform Global Health and Development
Global Health: Science and Practice
The purpose of this article is to demystify Knowledge Management (KM) and advocate its increased use in global health and development projects. It...
2015EnglishRead More
Direct Links
glob_health_sci_pract-2015-sullivan.pdf (836.05k)
mHealth for Behavior Change Communication Brief
MEASURE Evaluation
Mobile messaging programs have targeted diverse topics ranging from medication adherence for antiretroviral drug regimens to pregnancy related...
2015EnglishRead More
Direct Links
mhealth_for_bcc_brief.pdf (571.26k)
Communication for Development: Strengthening the Effectiveness of the United Nations
UNICEF
The international community, including United Nations organizations, has recognized the importance of meeting the information and communication needs...
2011142 pagesEnglishRead More
Direct Links
https://undg.org/wp-content/uploads/2016/09/c4d-effectiveness-of-UN-EN.pdf
c4d_-_strengthening_the_effectiveness_of_the_united_nations.pdf (1.98M)
Social and Behavior Change Communication Implementation Kits
HC3
Implementation Kits are tools that address specific health content or a thematic area (e.g. Healthy Timing and Spacing for Pregnancy, Breastfeeding)....
EnglishRead More
Tools for Communications and Behaviour Change
COI
Human behavior is very complex. This document draws on key sources from social psychology, economics and behavioral economics, and covers key factors...
70EnglishRead More
Direct Links
GCN-COI Communications and Behaviour Change.pdf (2.3M)
Tools for Communications and Behaviour Change: 5-step process
COI
This table summarizes a five-step process for identifying, translating and applying relevant behavioral theory to SBCC programs. This table is...
1EnglishRead More
Direct Links
GCN-COI Communications and Behaviour Change.Appendix 1 5-step process.pdf (661.22k)
Advantages, Disadvantages and Appropriate Uses of 8 Tools
JHU∙CCP
This table summarizes the advantages, disadvantages and appropriate uses of eight communication tools: advocacy, advertising, promotion,...
3EnglishRead More
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JHUCCP Designing a Health Communication Strategy - 8 Tools.pdf (438.66k)
Communication Channel Characteristics
UNICEF
This table summarizes the reach, type of message (simple vs complex), adaptability, cost, and possibility for interactive use of different...
3EnglishRead More
Direct Links
UNICEF Communication Channel Characteristics.pdf (46.26k)
Summary Message Brief
CCP
This summary message brief provides an outline for developing messages that address an audience’s priorities and context. This table is excerpted...
1EnglishRead More
Direct Links
jhuccp_summary_message_brief.pdf (99.57k)
GATHER Approach (English)
JHU∙CCP
The GATHER approach to counseling is a framework for providing competent, caring counseling.
32EnglishRead More
Direct Links
gather_approach_-_english.pdf (43.33k)
GATHER Approach (Bangla)
BCCP
The six steps of the GATHER approach to counseling are translated into Bangla.
1BanglaRead More
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gather_approach_-_bangla.pdf (52.09k)
Creative Brief Template
BCCP
A creative brief is a tool for articulating and clarifying thinking around materials development. It provides a framework for summarizing key aspects...
3BanglaEnglishRead More
Direct Links
creative_brief.pdf (41.14k)
Research to Action Case Study: BCC for Child Feeding
Alive & Thrive
This case study on designing communication on child feeding in Bangladesh covers building a strategy, concept testing and pre-testing.
EnglishRead More
Direct Links
Research to Action Case Study: BCC for Child Feeding
The 7Cs in Strategic Communication
BCCP
The 7 Cs are a simple guideline for ensuring that BCC materials are clear, balanced and effective.
1EnglishRead More
Direct Links
7cs_in_strategic_communication.pdf (253.54k)
Step-by-step Guide to Concept Testing
Alive & Thrive
A concept is a single, distinct approach to a storyline that conveys the same message in several different ways. Concept testing can be used to learn...
5EnglishRead More
Direct Links
step-by-step_guide_to_concept_testing.pdf (984.66k)
Identifying and Prioritizing Behavior Change Needs
Pathfinder
SBCC managers and planners can use this tool to guide a group activity in communities. The goals are to learn what the major barriers are to adopting...
4EnglishRead More
Direct Links
identifying-and-prioritizing-bc-needs.pdf (1.01M)
Steps in Message and Material Design
BCCP
Effective messaging is an important element of a communication campaign that aims to change people’s behavior. To ensure effective messages,...
2EnglishRead More
Direct Links
MMD Steps.pdf (271.33k)
Communication for Better Health
JHU∙CCP INFO Project
This Population Report from 2008 is a guide for how managers of family planning programs can build effective BCC programs. However, the information...
28EnglishRead More
Direct Links
communication_for_better_health.pdf (1.72M)

Planning and Design

Resources

SBCC Materials : Guideline for Distribution and Dissemination

AV Van Show Implementation, Reporting and Monitoring Tools

Leveraging the Power of Knowledge Management to Transform Global Health and Development

mHealth for Behavior Change Communication Brief

Communication for Development: Strengthening the Effectiveness of the United Nations

Social and Behavior Change Communication Implementation Kits

Tools for Communications and Behaviour Change

Tools for Communications and Behaviour Change: 5-step process

Advantages, Disadvantages and Appropriate Uses of 8 Tools

Communication Channel Characteristics

Summary Message Brief

GATHER Approach (English)

GATHER Approach (Bangla)

Creative Brief Template

Research to Action Case Study: BCC for Child Feeding

The 7Cs in Strategic Communication

Step-by-step Guide to Concept Testing

Identifying and Prioritizing Behavior Change Needs

Steps in Message and Material Design

Communication for Better Health

Pages

Bangladesh eToolkit for SBCC Program Managers and Planners

Bangladesh eToolkit for SBCC Program Managers and Planners